Email Manager

Email Manager module is an email broadcasting tool that is integrated with the other modules in the suite. Instead of managing static name lists, Email Manager dynamically pulls recipient names from the continuously changing data in your registration, hotel room reservation, activity, or profile modules.  You apply filters using criteria that you define with intuitive menus. Prospective target lists can be further groomed by manually removing individual recipients before broadcasting.

This exceptional communications and marketing tool helps you organize your batch email tasks by defining campaigns comprised of one or many email broadcast projects. You can create and repeatedly use message templates across projects and campaigns. Use mail merge features to personalize your messages and support relationship building with your customers. Take advantage of the attachment feature to distribute documents in PDF format as part of your email blast, or apply links to your email message that download the PDF documents.

With Email Manager, you are equipped to efficiently extend your marketing and communication beyond the registration phase to the whole life cycle of the event. For example, you can:

  • Broadcast invitations to prospective attendees whose contact information is stored in your Profile Manager table
  • Send newsletters to registrants
  • Promote hotel room blocks to registrants who have not booked a room
  • Notify session attendees about cancellations or agenda changes
  • Segment your participants by category to send targeted messages to each
  • Reduce no-shows by building event awareness and excitement in advance
  • Advertise special social functions
  • Give added exposure to sponsors and exhibitors
  • Distribute post-event surveys
  • Email post-event thank you messages with calendar ticklers for next year